Pain Qualified Prospect Feed — Validated with live CPSC recall data

A Data-Driven Outbound Workflow for Hexight

Using CPSC product recall data to identify consumer goods manufacturers whose supply chains failed to catch a production defect before mass distribution — at the exact moment remediation urgency is highest.

8–12
ICP-qualified manufacturers per month
1.8M
Units in the top recall alone
Validated Workflow

The “Recall Traceability Window”

Using the CPSC recall database to identify consumer goods manufacturers whose production defects reached end customers at scale — the definitive proof that supply chain planning and quality traceability failed somewhere between the factory and the shelf.

How It Works

1
Query the CPSC recall database continuously for new consumer product recalls, filtering for manufacturing process failures — pressure, thermal, electrical, or structural defects that originated in production.
2
Classify root cause: distinguish supply chain planning failures (distributed before defect detected) from labeling errors, marketing violations, or third-party component failures outside the manufacturer's planning scope.
3
Filter for ICP-sized companies: established consumer goods brands with multi-tier supply chains, not one-product Amazon importers. Enrich with firmographics to confirm revenue and employee scale.
4
Score by urgency: unit count recalled, injury reports filed, litigation exposure, recency of recall issuance. Companies in the 0–180 day window post-recall are in peak remediation mode.
5
Identify supply chain buyer contacts: VP of Supply Chain, Chief Supply Chain Officer, Director of Planning — the people accountable for why 1.8 million units shipped before anyone caught the defect.
6
Deliver verified lead cards with company details, recall summary, root cause classification, unit scale, and a ready-to-use outreach angle tied to the specific supply chain failure type.
Source
CPSC Recall Database
Refresh
Weekly (continuous feed)
Volume
8–12 ICP-qualified leads/month
Validation Score: 21 / 25
Verified Opportunities

Sample Lead Cards

Real consumer goods manufacturers with active CPSC recalls, verified against the CPSC recall database. Each card represents a company whose supply chain failed to catch a production defect before mass distribution.

Largest Scale
SharkNinja Operating LLC Needham, MA
Active Recall
Product
Foodi Multi-Function Pressure Cookers (OP300 series)
Units Recalled
1,846,400 units
Root Cause
Pressure-cooking lid can be opened during active pressurization — manufacturing defect in lid locking mechanism
Injuries
106 burn injuries reported, including 50+ second and third-degree burns; 26 lawsuits filed
Recall Date
May 1, 2025 — active reverse logistics and production redesign underway
Signal
1.8M units distributed before the defect was caught — definitive supply chain traceability failure at scale
Johnson Health Tech Trading Johnson City, TN
Active Recall
Product
BowFlex Adjustable Dumbbells (Models 552 and 1090)
Units Recalled
3,844,200 units (including 3.7M sold by Nautilus Inc.)
Root Cause
Weight plates detach during use — QC failure persisted across two owner-operators and 20+ years of production
Injuries
337 injury reports for Nautilus units, 12 for Johnson Health Tech units; 111 injuries including concussions and broken bones
Recall Date
June 2025 — product sold across 2004–2025, spanning a Chapter 11 bankruptcy and asset acquisition
Signal
Defect survived a bankruptcy and acquisition intact — no supply chain visibility existed across the ownership transition
Aterian Inc. (PurSteam brand) New York, NY
Currently Active
Product
PurSteam Elite Travel Steamers and Mighty Lil Steamers
Units Recalled
194,400 units (manufactured 2019–2023)
Root Cause
Hot water expelled from nozzle during use — design defect persisted across 4+ years of production runs without detection
Injuries
472 injury reports, 50+ burn injuries reported since 2020
Recall Date
February 5, 2026 — currently active
Signal
Aterian manages multiple consumer brands with fragmented vendor networks — no cross-brand quality signal was being tracked centrally
Airova (Aroeve brand) US Market (Amazon, TEMU, TikTok Shop)
Fire Hazard
Product
Aroeve MK04 Air Purifiers
Units Recalled
191,390 units (all manufactured before July 2025)
Root Cause
Units overheat and ignite; batch-level defect in pre-July 2025 production run indicates no quality gate in the demand/supply planning process
Hazard Reports
37 overheating incidents including one confirmed fire; sold September 2024 through June 2025
Recall Date
February 9, 2026 — currently active
Signal
The "before July 2025" cutoff confirms a manufacturing change fixed the issue — but 191K units had already reached customers before the fix was applied
Market Intelligence

Why This Signal Matters Now

Context on why product recalls are accelerating and why the timing window for supply chain planning tools has never been tighter.

The Recall Rate Is Accelerating

The CPSC recorded 339 consumer product recall reports in 2025, surpassing the prior record set in 2024. That is approximately 28 recalls per month across all product categories. After filtering for manufacturing-process failures at ICP-sized companies, the addressable signal runs 8–12 qualified manufacturers per month.

The acceleration is not random. Extended global supply chains, increased multi-tier vendor networks, and accelerated product development cycles have collectively reduced the quality visibility that manufacturers once had. Products move from factory floor to end customer faster, across more intermediary tiers, with less real-time traceability than a decade ago.

When a recall is issued, the window matters. The 0–180 day post-recall period is when supply chain teams have board-level attention, remediation budget, and an active mandate to prove the problem has been addressed. That is the window this workflow targets.

Each recall in this report represents not just one company in pain, but a visible proof point that an entire class of manufacturer — multi-tier supply chain, distributed production, multi-channel distribution — is operating without the traceability that would have caught the defect earlier. That is the exact market Hexight is built to serve.

Additional Opportunities

Backup Workflows

These workflows passed theoretical evaluation and represent additional prospecting angles using publicly accessible data sources.

Backup Workflows (Passed Theoretical Evaluation)

Earnings Call Supply Chain Distress

Monitors earnings call transcripts for manufacturing and consumer goods companies where executives publicly cite supply chain disruptions, demand forecast failures, or inventory challenges as material issues. When a CFO or CEO acknowledges supply chain pain to investors, they are simultaneously accountable to fix it before the next quarterly call.

Executive Leadership Change in Supply Chain Role

Tracks newly hired VPs, Directors, and Chief Supply Chain Officers at manufacturing and consumer goods companies. A new supply chain leader's first 90 days is the highest-intent window for vendor evaluation, technology investment, and process transformation before organizational momentum solidifies.

Supply Chain Transformation Hiring Surge

Identifies companies actively posting multiple supply chain, planning, or S&OP roles simultaneously. A hiring surge for transformation roles signals that leadership has committed to systemic change — the exact moment when external platforms that accelerate that transformation are most relevant.

Inventory Bloat in SEC Filings

Analyzes 10-Q and 10-K filings for public manufacturing and consumer goods companies where inventory growth significantly outpaces revenue growth year-over-year. Inventory bloat is the financial signature of demand forecast failure and working capital mismanagement — both direct use cases for supply planning platforms.

FDA Warning Letter Compliance

Monitors FDA warning letters issued to food manufacturers, medical device companies, and pharmaceutical producers for Good Manufacturing Practice violations. Warning letters create a hard regulatory deadline, executive accountability, and a documented corrective action requirement that supply chain planning tools directly address.

Tariff and Trade Policy Exposure

Uses US Census import data to identify manufacturers with high import concentration from tariff-affected countries. Companies with significant exposure to trade policy volatility face immediate pressure to diversify their supply base and improve scenario planning capabilities — a direct match for Hexight's modeling tools.

What You're Looking At

The lead cards in this report aren't a one-time research project. They're a sample of what a Pain-Qualified Prospect Feed looks like — monitoring the CPSC recall database continuously and surfacing consumer goods manufacturers with supply chain traceability failures the moment the recall signal fires.

What the Feed Looks Like

Every Week
2–3 new prospects per week, each with the recall signal, root cause classification, a ready-to-use outreach angle, and verified VP Supply Chain or CSCO contact details.
Week 1 Onboarding
ICP & Pain Signal Map for your vertical, outreach templates for each recall type, and a competitive landscape snapshot — all ready before the first feed ships.
Monthly Refinement
You tell us which prospects turned into meetings. We adjust signal weighting so the feed gets sharper every month.
The Guarantee
8–12 pain-qualified manufacturers with verified contact info every month — or you don't pay for that month.

Built for B2B sales teams who'd rather have reasons to call than names to guess from.

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